New Brand Identity for cplace
Munich – collaboration Factory AG has presented its new brand identity at the project management conference “cplace Day”. With the re-branding, the Munich-based software company intends to put more focus on its product cplace and create a recognizable brand identity.
The re-branding aims to create a recognition value for the product brand cplace and to position it clearly on the market. In this way, the uniqueness of the product will be highlighted. At the same time, the company wants to make its product cplace more visually tangible and accessible.
The new brand identity represents the vision of a new type of project management in which organizations, employees and the community master challenges together. The cplace product brand will play a key role in shaping a new era of Next Generation Project & Portfolio Management and will become an idea driver and innovator.
With the branding rebrush, cplace wants to create a consistent and recognizable brand experience. In the future, the product brand and its individual solution modules should become even more prominent and illustrate the flexibility of the software. cplace provides a modular system of solutions that can be tailored and adapted to the individual needs of each company. This gives companies proven standards for their PPM on the one hand and the greatest possible flexibility and freedom on the other.
Specifically, the new brand identity includes new typography, new colors, new visual language, and a new storyline that highlights the software and its versatility. The brand logo also changes: Instead of the previous white cplace pin, the logo will in future consist only of the word mark cplace, which expresses the clarity and simplicity of the product.
cplace founder and CEO Dr. Rupert Stuffer is proud of the new design: “cplace stands for innovation in the PM software market. We want to do things fundamentally different and we want to express that with our new brand identity.”
Andrea Kern, Head of Marketing, adds: “With the re-branding, we want to position our product brand cplace more strongly and focus more on the storyline. The new design highlights our community spirit, which is one of the core elements of cplace, as are transformation and freedom. And that’s exactly what we want to visualize with our new design as well as the modern and fresh visual language.”