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Continental Tires Germany GmbH

Product Lifecycle Management

 Innovative product life cycle management at Continental Tires

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Product Lifecycle Management at Continental Reifen

Giving business users the ability to configure cplace using the No-Code and Low-Code approaches was a key door opener for this cooperation at eye level.

Christoph Heinemann
Business Project Manager
Continental Reifen Deutschland GmbH Logo


The multitude of individual departments and specialized teams at Continental Tire had resulted in a scattered landscape of processes and software solutions. A variety of Product Lifecycle Management (PLM) tools had been used over the years, in many cases created by the development engineers themselves using Excel. Although all these departments were working on the same projects, exchanging information with each other was very complex, cumbersome and an obstacle to effective collaboration.

cplace Solution

Continental Tires implemented a collaborative IT system for its Product Lifecycle Management based on cplace. cplace enables consistent overall program management, mapping and managing most of the cross-departmental relationships and interactions in one system. This has dramatically simplified the management of both, the diversified product portfolio and the enormous complexity of the product engineering process. Today, the cplace solution is in use around the world in the Research and Development, Product Planning, Supply Chain, Ramp-Up Planning and Production departments of Continental Tire.

Mittlerweile ist die cplace Lösung weltweit in den Fachbereichen Forschung und Entwicklung, Produktplanung, Supply Chain, Anlaufplanung und in der Werkswelt bei Continental Reifen im Einsatz.

Involved Partners

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Cross-organizational workflows

Smooth interlinking of all technology and product development-related processes

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R&D Supply Chain

Powerful scheduling features enable complex time series planning

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Project scheduling

Individual task and time schedules for more than 1500 employees

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Program Scheduling

Comprehensive high-level program management reflects interdependencies between individual schedules

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Workflow Manager

Optional dynamic schedule updates in response to changing workflows

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Collaborative system

Supports collaboration between business and IT for optimum results

Project Milestones



Continental Tire begins to synchronize all PLM processes across divisions.


 Project launch

The company launches the implementation project for a collaborative Product Lifecycle Management software system.


Pilot phase 

Nine months before go-live, a pilot phase is initiated to allow selected departments to work with the software.

Mid 2019

Go Live

The entire project has taken two years and has been achieving clear quality improvements

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